Kindle is a device from Amazon that gets really low customer impression. First, it is expensive and the screen is like 90s black and white portable display. The things is, have you ever seen the device works in action? I went to Sony store and saw a similar text reader. At first, I just laugh at it why even bother to make an overpriced uninspiring device to compete with Amazon's Kindle. I told my brother how silly it is. Then, he came back saying the screen is strange. He thought the screen is fake, like those fake cell phone for display. But, when he press the button, the screen actually changes.

 

I was amazed at how it looks so realistic to actual paper. There is no light coming out of the screen. It is totally different from our light-shooting TVs. Simply put, it is like real paper, you can't read it when the room is dark. I went online researching on this new technology. It is called Electronic-Paper (e-paper). Now, what amazed me even more? "electronic paper reflects light like ordinary paper and is capable of holding text and images indefinitely without drawing electricity" (Wikipedia). Wow, this is why Amazon is using it. A display that last almost forever since it doesn't use electricity to maintain the graphics. Now everything is clear.

 

Using my geeky sense, this will be the future of TV technology or at least the mobile display. Why?

Pros: Easy on your eyes. Easier to see under the sun.

Pros: Save earth and your pocket for obvious reason. But, the longer battery life span is where it shines.

Pros: Well, it pretty much look real since it reflect light like any object. When it is more advanced, we probably can imitate different material for crazy realism. For example, use reflective material to imitate metal reflective property. 

Pros: No loss to color since there is nothing to consume (None-LCD TVs). No loss to brightness since there is no light bulb to burn (LCD TVs). The reason you would want a new TV is only because it's quality getting getter, not because the machine wears out because it will not wear out.

Cons: The fact that you don't need to replace it when it gets old is unattractive to manufactures.